1
User Access
Audiences got into the campaign through QR-codes, social media links, and digital touchpoints of ITC Sunrise Pure.
The Heritage of Bengal Memory
The campaign was celebrated with AI, allowing users to experience Bengal's culture virtually by transforming themselves into avatars styled after iconic heritage places, heritage vehicles, Bong Bhoj feasts, Bengali attire, and traditional dance styles.
Objectives
Celebrate the Culture of Bengal by showcasing heritage, attire, dance, and food.
Enable users to live the nostalgia of vintage Bengal life through an AI Integrated custom solution.
Position ITC Sunrise Pure as a cultural innovator by leveraging AI for ITC and AI for Sunrise Pure.
Demonstrate how brands can utilize AI for their viral marketing campaigns through interactive storytelling.
Celebrating the Heritage of Bengal with ITC Sunrise Pure through AI
ITC Sunrise Pure, a brand deeply rooted in tradition, sought to celebrate the Culture of Bengal in a way that was both nostalgic and modern. To bring all of this alive, ITC Sunrise Pure partnered with Techkilla to launch the Heritage of Bengal campaign, powered by Techkilla's AI Photobooth and the Best AI Face Swap solution. The campaign was celebrated with AI, allowing users to experience Bengal's culture virtually by transforming themselves into avatars styled after iconic heritage places, heritage vehicles, Bong Bhoj feasts, Bengali attire, and traditional dance styles. This immersive celebration showed how brands can utilize AI for their viral marketing campaigns while strengthening cultural pride.
Execution
2
AI Face Swap Transformation
One could immediately have their face swapped to an alternative version with an upload of a selfie by the AI Photobooth of Techkilla.
3
Style Choice
The users created various styles of avatars that had the Culture of Bengal in them - Sightseeing in such heritage sites as the Victoria Memorial or the Howrah Bridge. Riding a vintage car like a tram or a vintage Ambassador.
4
Outputs
All the avatars were branded ITC Sunrise Pure and were prepared to be shared.
5
Viral Effect
When participants were telling their changes with pride, the campaign demonstrated the popularity of the way brands can employ AI in viral marketing efforts.
Results & Impact
| Quantitative Outcomes | Qualitative Outcomes |
|---|---|
1Approx 1.6 Lacs+ participants engaged during the campaign, transforming into multiple avatar styles. | 1Users loved reliving the nostalgia of vintage Bengal life, from trams to sepia-toned backgrounds. |
2The AI Face Swap online campaign became viral, with organic shares and influencer participation amplifying reach. | 2The Best AI Face Swap solution was praised for blending culture with personal storytelling. |
3Techkilla's AI Photobooth generated thousands of cultural images within days. | 3Audiences felt connected to the Culture of Bengal in new and interactive ways, celebrated with AI. |
4The campaign achieved visibility across Bengal and beyond, proving the power of AI for ITC and AI for Sunrise Pure. | 4The campaign became a benchmark example of AI for Brands, highlighting how brands can utilise AI for their viral marketing campaigns effectively. |
What Our Partners Say
Participant
Campaign Visitor • ITC Sunrise
★★★★★
Seeing myself in Bengali attire on a tram was unforgettable. This campaign truly captured the Culture of Bengal and made it come alive.
Social Media Influencer
Content Creator • ITC Sunrise
★★★★★
The AI Face Swap online campaign gave me nostalgia for my city’s heritage places and food. It was the best AI Face Swap solution I’ve tried so far.
Conclusion & Takeaways
The Heritage of Bengal campaign demonstrated how ITC Sunrise Pure, powered by Techkilla's AI Photobooth, successfully celebrated the culture of Bengal by digitally recreating heritage places, vintage vehicles, Bong Bhoj cuisine, traditional attire, and iconic dance forms. By weaving cultural storytelling with advanced AI, the campaign generated massive digital participation and delivered a deeply nostalgic, emotionally rich experience. The initiative reaffirmed that AI for brands becomes truly powerful when rooted in culture, and solutions like Techkilla’s AI Photobooth and Best AI Face Swap can spark highly engaging, viral interactions. This campaign highlights how AI-integrated experiences can revive nostalgia, strengthen brand equity, and shape the future of AI-driven cultural and culinary engagement for both ITC and Sunrise Pure.
Future Outlook
This campaign proves how brands can utilize AI for their viral marketing campaigns by tying heritage to digital experiences. With AI Face Swap online campaigns, ITC Sunrise Pure and Techkilla are leading the way in combining tradition, culture, and technology.
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